Mirror - Vol. 37, No. 01 -June 1, 2011

              FREE Take one THE EyMIRROR
June 2011 Orientation| vol. 36, iss. i
fairfieldmirror.com
The Independent Student Newspaper
of Fairfield University
The Reflection of Fairfield
New Just Like You!
Whole Foods and Book Warehouse Arrive in Fairfield
BY GABRIELLATUTINO
EXECUTIVE EDITOR
First year students aren't the
only ones getting acquainted with
the town of Fairfield. Just recently
a Whole Foods Market opened
on Grasmere Avenue off of Kings
Highways and a Book Warehouse
replaced the Borders on Post Road.
Whole Foods Market opened on
June 3rd in Fairfield County and was
well received by the community.
"Business has been great," said
Christen Grasso, Marketing Team
Leader at Whole Foods. "We had
a line out the door for our bread-breaking
and our store opening."
Whole Foods Market is
nationally known for selling
healthy, organic and natural
food for a decent price. The
core values, as stated on their
website, include "caring for
the consumers and the envi-ronment
[and] promoting the
health of customers through
healthy eating education."
It's also one giant, one-stop
shopping store. There's cof-fee,
hot food, sushi, a bakery,
a butcher, alcohol, ice cream
and beauty products. Aisles are
stocked with a wide variety of
brands, some recognized and
others more unfamiliar.
Grasso explained that Fairfield
was the perfect choice location-wise.
"Fairfield's definitely a town
that's filled with a lot of people
who are aware of healthy eating
and sustainable living and sustain-able
agriculture," she said. "We've
been working on this project for
six years.. .1 think this was some-thing
Fairfield was looking for and
needed and we fit that criteria for
the people of Fairfield."
Book Warehouse now stands
where Borders used to be in the
center of Fairfield on Post Road. The
company moved in two days after
Borders closed down and had a ten-tative
opening soon after, according
to manager Craig Kennedy.
"People, as you probably
know, are crazy book buyers
around here," Kennedy said. "The
idea is to sell mostly discounted
books... and a chance to try out a
store in good old Fairfield and get
the market running."
Book Warehouse is a chain
company based out of Knoxville,
Tennessee with about 40 stores.
Books are discounted between
50%-80% with prices running an
average of $6.00.
"Where we get into trouble
is if someone comes in asking for
a specific book," Kennedy said.
"There's going to be some books
that I just don't have. So I'll tell
people no but, you can go browse
for these things by the same
author or how about this other
recommendation."
With the new business comes
some changes: Book Warehouse
doesn't sell CDs, DVDs or maga-zines,
so the second floor ofthe
building has now been closed off.
The cafe still exists and has been
renamed the Taj Cafe; it boasts a
full line of smoothies, coffee, sand-wiches
and pastries.
Kennedy has unpacked roughly
50% ofthe inventory and hopes to be
finished by the end ofthe month.
'1 think we're on a roll to be a really
successful store, especially in a college
town where money is kind oftight and
you want to be able to read for a good
price,"Kennedysaid."l always loved this
kind ofstore... I learned more buying
$5 books in that store than from school.
In a way ifs kind ofa return for me, to
the good old days."
Both businesses are looking to
attract the student population of
Fairfield through a variety of special
events and maybe discounts.
Whole Foods features a
cooking coach and a healthy eat-ing
specialist on staff, new to the
chain. Grasso hopes to partner
with Fairfield University and
Sacred Heart University to teach
students about healthy eating
and healthy cooking.
"We're in the beginning
phase of it," she said. "[The]
cooking coach and [the]
healthy eating specialist here
would be able to have the
students come here to learn,
to tour the store... have them
teach about healthy eating or
cooking at home."
She added, "We're also working
with the University of Bridgeport
to work on a health and wellness
series, and I'm also starting conver-sations
to see if there's a way we can
work with Fairfield on their garden."
At Book Warehouse, the
Stagcard is already accepted as a
payment option in its cafe counter-part.
Kennedy hopes to have read-ings
from local authors and writers
from Fairfield's M.F.A program and
undergraduate programs.
"It is a new market and it
is an interesting test for Book
Warehouse," said Kennedy. "If I'm
a good book salesperson then I
think that I'll probably manage to
sell you something you love."
Mikaela Tierney/The Mirror
Whole Foods, located off Kings Highway, provides an fresh organic alternative to marketplace food shopping.
Who'sWho at Fairfield U: People To Know BY: GABRIELLA TUTINO
EXECUTIVE EDITOR
Contributed Photo
Fr. Jeffery P. von Arx, SJ: University President
Location: President's Office, Bellarmine Hall 123. Ext. 2217
Email: presiderrt(5)mail.faitTn.eld.eatiu
Bio: Fr. von Arx started his academic career in 1982 at
Georgetown University as a faculty member in the his-tory
department, where he served as chair from 1991
to 1997. At Fordham, von Arx had direct responsibil-ity
for the operation of the college at Rose Hill, which
is the original undergraduate division of Fordham
University. He has served or is currently on the boards
of trustees of Boston College, Canisius College, Loyola
Marymoun University and Xaiver University. In 2002,
von Arx joined Fordham's board. In 2004, von Arx suc-ceeded
Rev. Aloysius P. Kelley, S.J., to become Fairfield
University's eighth president.
Contributed Photo
Fr. Charles Allen, SJ.: Executive Assistant
Location: President's Office, Bellarmine Hall 123. Ext. 2256
Email: exea&we^rmailirahfteildadfaii
Bio: Fr. Allen joined the Jesuits at the age of 17. He
earned his B.A. and M.A. in philosophy from Boston
College and an MAT. from Brown University. He
also earned his S.T.B. in theology from Gregorian
University in Rome and an M.Ed, from Columbia. A
former headmaster at Fairfield Prep, he has served
as the assistant to the president since 1994. He plays
an important role in the activities of the President's
office and also serves as the secretary of the Board
ofTrustees and secretary of the Fairfield University
Corporation.
To PEOPLE TO KNOW! SEE PAGE 2
INSIDE THIS ISSUE!
OPINION:
THOUGHTS ON
ORIENTATION PG. 5
CAMPUS LIFE:
EXPLORING TOWN
PGS. 8 & 9
SPORTS:
BASEBALL COACH
RETIRES PG. 16